MegaWin, a gambling company, aims to attract an unexplored audience segment - women - through a specially designed marketing campaign for March, "Women’s Month."
For Luiza, the owner of the BrightSpark agency, Dana, an advertising expert, and Ana, a young aspirant, MegaWin is the big chance to solidify their small startup.
Amid heated discussions about empowerment and feminism, a collaboration with Carina, a successful influencer and online community creator, and an unexpected perspective, the campaign promises a “community that inspires.”

With: Andreea Bolovan, Alina Mișoc, Denisa Tudora, Cristina Bordeanu
By: Ioana Sileanu
Directed by: Mihai Lukács
Scenography and costumes: Oana Maria Pop
Light design: Cătălin Filip
Music: Emil Gherasim
Translation in Hungarian: Seprődi Attila
Producers: Reciproca and Tranzit Foundation

Tickets:
Online: https://eventbook.ro/theater/bilete-pacanele
On-site on the day of the performance, subject to availability, payment can only be made in cash.
You can support Casa Tranzit on Patreon: patreon.com/TranzitHouse.

“Slots” explores, with sarcasm and dark humor, how the gambling industry tries to attract a female audience through targeted campaigns under the guise of feminism.
The show fictionalised real campaigns, revealing the subtle and manipulative mechanisms companies use to turn “empowerment” into a tool for capturing a profitable clientele.
In recent years, we have witnessed an increase in marketing campaigns and strategies by major gambling companies aimed at attracting women to casinos.
These campaigns exploit feminist messages and values, attempting to associate women’s decision-making power and financial independence with gambling, which often leads to addiction and vulnerability, increasing the risk of poverty and social exclusion.
By appealing to “community building,” the aim is to manipulatively and immorally create a loyal clientele from which gambling operators generate profit.

This cultural project is co-financed by the Administration of the National Cultural Fund (AFCN) and the Cluj County Council.
The project does not necessarily represent the position of the Administration of the National Cultural Fund and the Cluj County Council. AFCN and CJC are not responsible for the content of the project or how the project results may be used. These are entirely the responsibility of the funding recipient.